Thanks to the smartphone, we’re all photographers now, right? If you need a photo taken, you take it on your phone. You don’t need professional photographers with actual cameras anymore, right?

Wrong, unfortunately.

While it’s true that our phones give us access to top-quality cameras, there are still some tasks that are better done by a professional photographer. If you’re in business in London, there are so many reasons why you need top quality images. You need pictures to promote yourself and your brand, to give yourself an edge over your competitors. Do you really want to leave it to your mate with an iPhone X?

Here are 3 instances where you should use a professional business photography service.  You can also check out our article on how to find a photographer.


1 – Events Photography

If you are speaking at an event, or have spent time and money staging your own one, you need high-quality photos to honour it. You need hi-res images of everything that happens at your event, which you can display on social media, on your website and in your marketing.

You must use a professional photography service for business event photography. Ideally, you need a company that provides more than one photographer. A lot can happen at one event.

With a pro, you can be sure you won’t miss anything. Your photographer will have the best equipment to take top-quality pictures. They’ll know the right angles to get the best shots. Plus, they will be experienced enough to do all of this without inconveniencing you or your
guests. A professional photographer will work quickly to make sure you have the finished photos as soon as possible, so you can use them however you wish.


2 – LinkedIn Photography

When you look at someone’s profile picture on LinkedIn, you immediately form an impression of them. If they’re smiling, you’ll probably believe them to be friendly and open. If they’re dressed smartly, you might consider them reliable. It’s the way we’re programmed.

Now think of your profile shot on LinkedIn. What does it say about you? Does it give off the impression you want people to get from you? If your profile picture was taken on a phone in a poorly lit room, or if it’s a selfie of you in a bar, I’m guessing the answer is no!

A professionally-taken headshot for LinkedIn brings so much value to you and your business. A professional photographer will make sure the room is well lit and right for your personal brand. They will make sure it’s taken at the right angle and that your face is portraying an expression that shows off your best side.

A professional LinkedIn headshot will convey the best impression of you and your brand to your potential customers. It will give you the edge over your competitors, who are still using selfies taken on holiday.


3 – Product Photography

Your company has just launched a fantastic new product. It’s going to delight your customers and take your business to the next level. How are you going to market it to your customers and let them know their problems are over? You need to produce brochures, advertisements, social media posts and more. You must use a professional business photographer to bring your new product to life.

Today’s world is a visual one. When a potential customer comes to your website or social profile, their eyes immediately gravitate to your images. It’s images that drive social sharing, that stick in your customers’ memory, that drive them to purchase.

An experienced product photographer will know exactly how to make your new product stand out. They will have the right equipment, including cameras and lighting, to show your product in its best light. They will know the right backgrounds to use. They will also be able
to retouch and edit their photos to grab your customers’ attention.

Don’t ruin a great launch by using poor images. Invest in a professional product photographer.


Crowdskills can help

You can post your role free at the Crowdskills freelance platform to get quotations from local photographers in London.  They can help with:

  • Business photographers: marketing, PR, articles, websites, advertising, brochures, reports, editorial, products
  • Event photographers: black tie, auctions, conferences, ceremonies
  • Corporate photographers: headshots/portraits, team photos

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